Web3 PR Marketing

PR that speaks developer and community: stories built from docs, repos, and onchain signals—placed in the right outlets to earn trust, citations, and durable demand.

Why Web3 PR is different

In Web3, credibility is open-source. Your docs, GitHub activity, governance proposals, and onchain metrics are the raw materials of narrative. We mine these surfaces for verifiable angles, translate them into newsroom-ready briefs, and run tiered outreach that respects compliance and community norms. The outcome: earned media that improves Share of Voice, strengthens SEO, and drives qualified interest from users and developers.

+44%
Share of Voice (90d)
3–6
Tier-1/2 pieces per cycle
2.2×
Docs discoverability
+37%
Assisted conversions

Program pillars

  • Story mining: roadmap, release notes, repos, forum decisions, and onchain data → credible angles.
  • Tiered outreach: beat-by-beat publisher lists, warm intros, embargoes, and calendars.
  • Compliance-safe copy: no price talk, no promises; transparent sources and author signals.
  • Measurement: Share of Voice, referral traffic, assisted conversions, and citation quality.

Open-source PR surfaces

  1. Docs & KB: snippetable sections, versioning discipline, and editorial updates tied to releases.
  2. GitHub: releases, issues, and roadmaps summarized into data notes and founder POVs.
  3. Governance: proposal outcomes → explainer posts with neutral framing and citations.
  4. Community: AMAs, podcasts, and forums aligned with mod rules and safe disclosures.

What we secure

News & Features

Product, ecosystem, and funding coverage with vetted quotes and compliance review.

Thought-leadership

Op-eds, bylines, and data notes that earn citations without promotional risk.

Podcasts & AMAs

Host shortlists, prep briefs, safe Q&A, and recap posts distributed to docs/KB.

90-day PR plan

Days 1–30 — Setup

Narrative pack, press kit, media lists, compliance guardrails, and release calendar.

Days 31–60 — Velocity

Targeted pitches, interviews, op-ed submissions, and first Tier-2 placements.

Days 61–90 — Momentum

Tier-1 opportunities, podcast/AMA pipeline, and reporting with SoV lift.

Adjacent services

Crypto PR Marketing

Story-led programs for broader ecosystem reach.

Explore Crypto PR →

Crypto Earned Media

Consistent editorial coverage that compounds authority.

See Earned Media →

Web3 Content Marketing

Topic clusters that reinforce your PR narrative in search.

View Web3 Content →

FAQ

Yes. We turn proposals, repo activity, and release notes into safe editorial angles with citations.

We avoid price talk and forward-looking claims; include sources, authorship, and legal-approved boilerplates.

Absolutely—editorial citations strengthen E-E-A-T and support non-brand growth across target clusters.

Coverage log, SoV, referral traffic, assisted conversions, and link quality with page-level context.
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