Crypto Earned Media

Earn trust at scale with story-led PR: consistent editorial coverage, citations, and mentions that compound authority—and convert interest into qualified demand.

What “earned media” means in crypto

Earned media is coverage you don’t buy—news, features, op-eds, podcasts, and citations secured because your story is actually worth telling. In crypto, that requires disciplined narrative work, data-backed angles, and newsroom-grade pitching. We align your roadmap with editorial calendars, package founder insights safely for compliance, and translate complex topics into accessible copy. The result: durable visibility across Tier-1/2 outlets, increased Share of Voice, and authority that fuels non-brand SEO and editorial link momentum.

Who it’s for

  • Protocols, L2/infra, wallets, exchanges, and DeFi apps that need trust signals beyond ads.
  • Founders and PMs with real product news, data releases, or POVs worth amplifying.
  • Teams prioritizing YMYL-safe messaging, transparent sources, and measurable impact.

Outcomes that matter

  • Share of Voice lift: tiered coverage that outpaces competitors over 90 days.
  • Referral & assisted conversions: traffic from articles that actually contributes to pipeline.
  • Authority & rankings: editorial citations that strengthen E-E-A-T and SEO.

Program framework

Narrative & story mining

We extract credible angles from product, data, and community signals, then package them into newsroom-ready briefs.

Publisher mapping

Beat-by-beat media lists, tiering, and warm intros—aligned with your release cadence and seasonal cycles.

Editorial placements

News/features, op-eds/bylines, podcasts, listicles—brand-safe coverage without pay-to-play or link schemes.

Thought-leadership ops

We develop founder POVs and data notes that earn citations, while staying compliant and non-promotional.

SEO synergy

Every placement supports Crypto SEO with contextual links and brand-safe anchors.

Measurement & iteration

Dashboards for SoV, referral traffic, assisted conversions, link quality—plus weekly actions and QBR resets.


Publisher tiers & categories we target

Tier-1 crypto & tech

High-trust outlets with editorial standards; ideal for flagship news and founder interviews.

Tier-2 specialist media

Depth pieces, explainers, and integration stories; strong for sustained audience fit.

Communities & podcasts

AMAs, technical podcasts, and niche communities that convert advocates into contributors.


Compliance-safe storytelling

We avoid hype and unverified claims. Messaging is evidence-based, includes transparent authorship, and cites sources where needed. We coordinate with legal early, use approved boilerplates, and maintain a press kit that reduces review cycles—so velocity never compromises safety.


Case-style snapshots

Infra protocol → Tier-1 citations

Data-led story + founder POV landed Tier-1/2 coverage; non-brand clicks up 47% and 3 relevant editorial links secured in 6 weeks.

Wallet app → Podcast pipeline

Host shortlists + prep briefs + AMAs; 9 shows in 90 days, driving referral conversions and branded search growth.

DeFi → Thought-leadership

Quarterly data notes became anchor content; consistent citations improved topic authority and retention loops.


Adjacent services

Crypto PR Marketing

Turn your stories into consistent editorial coverage.

View Crypto PR →

Crypto Link Building

Contextual placements with brand-safe anchors.

View Link Building →

Web3 PR Marketing

Developer-first PR across docs, forums, and OSS surfaces.

View Web3 PR →

FAQ

No. We focus on earned media only. Placements are editorial and brand-safe; no PBNs, rentals, or pay-to-play schemes.

We track Share of Voice, referral traffic, assisted conversions, backlink quality, and downstream effects on non-brand SEO. Reports include links, context, and outcomes—not just logos.

Yes. We align angles with target clusters, map anchors for safety, and route traffic to conversion-optimized landing pages.

Press kit, approved boilerplate, founder bios, data sources, and a releases calendar. We can help assemble these if missing.