Crypto PR & Earned Media

Story-led PR for Web3: narrative development, tiered publisher outreach, and brand-safe placements that compound trust and demand.

+40%
Share of Voice (90d)
30+
Tier-1/2 placements
-60%
Time-to-publish
3×
Branded search

Program pillars

  • Narrative & story mining: data angles, roadmap, community signals, compliance-safe claims.
  • Publisher mapping: tiered media lists, beat-by-beat contacts, warm intros, calendars.
  • Brand-safe placements: news/features, op-eds/bylines, podcasts, listicles—no pay-to-play.
  • Measurement: SoV, referral traffic, assisted conversions, backlink quality.

What we produce

  • Press kit & boilerplate, founder bios, media FAQ
  • News releases & product announcements (embargo/exec quotes)
  • Thought-leadership: op-eds, bylines, data notes, quarterly reports
  • Interview briefs, podcast/AMA packs, speaker decks
  • Crisis comms playbook & approvals workflow (optional)

Media types we secure

News & Features

Company, product, ecosystem and funding coverage with exec quotes.

Op-eds & Bylines

Founder/PM thought-leadership; editorial standards, non-promotional copy.

Podcasts & AMAs

Host shortlists, prep briefs, QA; cross-post and community amplification.

90-day PR sprint plan

Days 1–30 — Setup

Narrative, press kit, media list, news calendar, compliance & approvals flow.

Days 31–60 — Pitching

Targeted pitches, interviews, op-ed submissions; first Tier-2 placements live.

Days 61–90 — Momentum

Tier-1 outreach cycles, podcast/AMA pipeline, data pieces; SoV tracking.

Adjacent services

Crypto SEO

Turn PR demand into lasting organic growth.

View Crypto SEO →

NFT PR Marketing

Launch & collection PR with community amplification.

View NFT PR →

Crypto Content & Copywriting

Thought-leadership, product copy, and explainers that convert.

View Content & Copy →

FAQ

No. We focus on earned media only—editorial placements, interviews, op-eds, podcasts.

Share of Voice, referral traffic, assisted conversions, backlink quality, and branded search growth.

Yes—on request. We prepare holding statements, approvals flow, and press coordination.

Brand/press kit, founder bios, legal/compliance guidance, roadmap, and access to data sources for stories.

Cadence depends on news volume and tier mix; typical 90-day programs land 15–30 Tier-1/2 pieces.
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