Reddit is where crypto narratives are stress-tested in public. It’s also where launch news, security guidance, and how-to content either earns trust—or gets flagged. Success requires subreddit-specific rules, transparent author signals, and content that answers user intent without promotion. Our program blends community-safe copy, mod-friendly ops, and measurement that ties threads and AMAs to search, referral traffic, and sign-ups.
Target subs, post types, link allowances, mod expectations, ban risks, and contributor plan.
Briefs and drafts; visual assets; UTM hygiene; queue & approvals; escalation and takedown responses.
Cross-posting where allowed, weekly learnings, and FAQ updates in docs or KB to reduce repeat questions.
We post under transparent handles, declare affiliations, avoid financial advice, and route sensitive topics to approved pages. Links prioritize documentation, tutorials, or neutral landing pages—never referral bait. When threads trend, we coordinate with PR for safe amplification, and with earned media to turn discussions into citations.
How-to threads + KB sync reduced repeat tickets 28% in 60 days, while docs traffic doubled.
AMA + explainer series drove 31% lift in SDK downloads and sustained subreddit sentiment.
Risk & safety notes earned top comments; click-through to non-promotional guides rose 2.4×.